A diverse group of people collaborating, symbolizing a connected world.

About Us

Fostering a more conscious, connected world.

The Pure Project

The Pure Project is a global movement dedicated to fostering a more conscious and connected world. Our mission is to reimagine hospitality as a catalyst for human wellbeing, cultural regeneration, and purposeful connection. Guided by values of authenticity, creativity, and collective care, we bring together people, places, and practices that inspire transformation.

For over two decades, our work has shaped cultural blueprints for movements that are now mainstream sectors — from co-working and co-living to business incubators and accelerators. Today, we carry this same pioneering spirit into the future of hospitality, creating spaces and experiences that blend human connection with world-class design and regenerative practices.

A book cover for 'Born To Connect' on a wooden table.

Born To Connect

Born To Connect is both a philosophy and a framework — a book that explores how human connection is the foundation of personal and collective wellbeing. Its insights form the basis of The Pure Method, the Institute’s guiding practice for purposeful hospitality and cultural transformation.

Portrait of Ryan Fix, founder of The Pure Project.

About the Founder

Ryan Fix

Ryan Fix is a social entrepreneur, community builder, and pioneer of connection-driven movements. Over the past twenty years, his work has spanned co-working, co-living, and business incubators, always with a focus on fostering deeper human connection and building regenerative cultural models. As the founder of The Pure Project, Ryan continues this mission by shaping the future of hospitality into a practice that elevates human wellbeing and creates lasting impact worldwide.