The Institute
Shaping the future of wellness hospitality through leadership and innovation.
Mission & Goals
The Institute exists to shape the future of wellness hospitality. Its mission is to develop leaders and support the creation of properties that embody authentic connection and purposeful design.
Leadership Development for Hospitality Artists
Training professionals who go on to lead recruitment, onboarding, and staff training at network properties once certified. These leaders ensure that every property is grounded in the values of The Pure Project.
Catalyzing Property Innovation
Facilitating the design, development, and operation of new properties within the network, turning vision into thriving destinations.
Pure Network: The Catalyst
The Institute comes alive through Pure Network, the catalytic engine that gathers aligned investors, property owners, experts, and hospitality artists. The Network provides the relationships, resources, and energy that fuel the Institute’s mission.
Pure House: The Operator
Pure House is the operating company that manages network properties. Acting both as the operational arm and as a hospitality brand, Pure House ensures that every property aligns with the mission and values of The Pure Project.
While each property retains its own unique brand identity, guests will increasingly come to recognize the consistent quality and spirit of properties operated by Pure House—a growing global network of destinations powered by purposeful hospitality.
Why Bali, Why Now?
Bali is the birthplace of the Institute, chosen for both symbolic and strategic reasons. Rooted in Tri Hita Karana, the Balinese philosophy of harmony between people, nature, and spirit, the island is globally recognized as a center for wellness and cultural hospitality.
Our journey begins here: first anchoring properties in Bali, then expanding to regional hubs, and ultimately building a global network of Institutes and properties.
Become a Regional Host
An invitation for visionary partners within Pure Network who already operate wellness properties and are ready to join the movement.